What does a company do if it has a market orientation and adheres to the marketing concept?
A) integrate all the activities of the firm to satisfy customer wants
B) differentiate a firm's current products from its past products
C) focus on consumer complaints
D) fuel sales growth through the application of aggressive sales techniques

Question

Quizplus · Accepted Answer

A company with a market orientation and adherence to the marketing concept integrates all the activities of the firm to satisfy customer wants. This means that the company focuses on understanding the needs and wants of its customers and using that information to develop products and services that meet those needs. The company also aligns its marketing tactics and strategies to create value for customers and build long-term relationships with them.

What Does a Company Do If It Has a Market