Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger.Dofasco,Inc. ,a highly successful steel company in Ontario,tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented.What type of orientation does Dofasco have as indicated by this annual community-wide meeting?
A) sales
B) societal marketing
C) production
D) product

Question

Quizplus · Accepted Answer

Dofasco's annual community-wide meeting indicates a societal marketing orientation, which focuses not only on the needs and wants of customers but also on the well-being of society as a whole. By engaging with the local community and implementing projects to improve the environment, Dofasco demonstrates a willingness to go beyond simply meeting the demands of customers in order to ensure the long-term health and sustainability of the community.

Most Companies Become Sensitized to Community Issues After They've Done