What does Xerox emphasize by replacing at its own expense any dissatisfied customer's equipment 57.What can marketers interested in offering customer value do?
A) offer organization-wide commitment to service and after-the-sale support
B) offer unrealistic pricing
C) offer products that perform up to legal safety standards
D) give consumers only what they expect

Question

Quizplus · Accepted Answer

Marketers interested in offering customer value can offer organization-wide commitment to service and after-the-sale support, just like Xerox's initiative to replace dissatisfied customer's equipment at its own expense. This demonstrates a dedication to customer satisfaction and shows that the company values its customers' experiences. The other choices do not directly address offering customer value.

What Does Xerox Emphasize by Replacing at Its Own Expense