Kinko's copy shops use the equivalent of 10.5 square miles of forest to produce all of the paper needed by the corporation annually.While the company is committed to making a profit,it is also committed to preserving the environment.In 1997,Kinko's wrote an environmental vision in which it committed the company to conserving natural resources.With this 1997 environmental vision,what sort of orientation did Kinko's adopt?
A) sales
B) product
C) societal marketing
D) production

Question

Quizplus · Accepted Answer

Kinko's adoption of an environmental vision that committed the company to conserving natural resources indicates a societal marketing orientation. This type of orientation focuses on meeting the needs and wants of customers in a way that also benefits society and the environment. By committing to conserving natural resources, Kinko's is showing a concern for the impact of their business on the environment and for meeting the societal expectations of environmental responsibility.

Kinko's Copy Shops Use the Equivalent of 10