Which of the following statements about the societal orientation is true?
A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
B) The societal marketing concept is very different from the market concept.
C) Marketers try to deliver all benefits sought by customers even if that results in a negative effect on the environment.
D) Organizations have either a social or economic justification for their existence.
Correct Answer:
Verified
Q37: What does the marketing concept involve?
A) selling
Q38: The marketing concept stresses that the social
Q39: What is the main focus of a
Q40: What does a company do if it
Q41: What does Xerox emphasize by replacing at
Q43: What does Xerox emphasize by replacing at
Q44: Most companies become sensitized to community issues
Q45: Kinko's copy shops use the equivalent of
Q46: Jewellery stores want to provide their customers
Q47: Due to consumer concerns about skin cancer
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