What does the marketing concept involve?
A) selling as much product as possible under the assumption that people will buy more goods and services if aggressive selling techniques are used
B) satisfying management's needs and wants with the idea of maximizing profits in the short run
C) focusing on customers' wants so that the organization can distinguish its product (or products)from the competitors' products
D) selling as much as possible under the assumption that consumers will buy more at lower prices

Question

Quizplus · Accepted Answer

The marketing concept involves focusing on customers' wants and needs, which allows the organization to distinguish its product from competitors' products. The primary goal is to satisfy customers in order to achieve long-term success and profits. A and D focus on selling as much as possible, which can be a short-sighted approach. B focuses on maximizing profits in the short run, which may not lead to long-term success.

What Does the Marketing Concept Involve