What is the main focus of a marketing-oriented firm?
A) outward upon the wants and needs of customers
B) inward upon the abilities to deliver goods and services
C) outward upon societal responsibilities
D) inward upon the organization's needs

Question

Quizplus · Accepted Answer

A marketing-oriented firm places its main focus on the wants and needs of customers, rather than solely on its own abilities or the organization's needs. This focus on satisfying customers ultimately leads to long-term success and profitability for the firm.

What Is the Main Focus of a Marketing-Oriented Firm