What does Xerox emphasize by replacing at its own expense any dissatisfied customer's equipment 87.Canada Post argues that its express service is comparable to that offered by FedEx and that its prices are much lower.Yet FedEx dominates with more than a 45 percent share of the express-delivery market.Which of the following statements most accurately describes this situation?
A) Canada Post should lower its prices even further to increase market share.
B) Canada Post is perceived as offering greater customer value.
C) FedEx is perceived as offering greater customer value.
D) Customer value is not an issue in deciding which express-delivery service to use.

Question

Quizplus · Accepted Answer

The fact that customers are choosing FedEx over Canada Post despite the latter's lower prices indicates that customers perceive FedEx as offering greater customer value. Xerox's emphasis on replacing dissatisfied customers' equipment at its own expense emphasizes a strong commitment to customer satisfaction.

What Does Xerox Emphasize by Replacing at Its Own Expense