Which of the following is the ratio of benefits to the sacrifice necessary to obtain those benefits?
A) marketing utility
B) opportunity cost
C) market quality
D) customer value

Question

Quizplus · Accepted Answer

Customer value refers to the ratio of benefits to the sacrifice necessary to obtain those benefits. It is the perceived worth a customer has for a product or service in relation to its cost. Therefore, D is the correct answer. Marketing utility refers to the usefulness created by marketing activities. Opportunity cost refers to the value of the next best alternative forgone when a decision is made. Market quality refers to the level of excellence a product or service possesses.

Which of the Following Is the Ratio of Benefits to the Sacrifice