Which of the following strategies entails forging long-term partnerships with customers?
A) commitment selling
B) transactional marketing
C) relationship marketing
D) market engineering

Question

Quizplus · Accepted Answer

Relationship marketing involves building and maintaining long-term relationships with customers, rather than simply focusing on individual transactions. It involves activities such as personalized communication, customer service, and rewarding loyalty to encourage repeat business and customer advocacy.

Which of the Following Strategies Entails Forging Long-Term Partnerships with Customers