Suppose an organization believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.What type of orientation does it have?
A) sales orientation
B) marketing orientation
C) focused target market strategy
D) societal orientation

Question

Quizplus · Accepted Answer

This describes a societal orientation, which considers not only the wants and needs of customers and organizational objectives, but also the long-term interests of individuals and society as a whole. This approach seeks to balance the needs of all stakeholders and promote social responsibility.

Suppose an Organization Believes That It Exists Not Only to Satisfy