What is the primary tool used by a sales-oriented organization to achieve its corporate goals?
A) price
B) product design
C) place (distribution)
D) promotion

Question

Quizplus · Accepted Answer

Promotion is the primary tool used by a sales-oriented organization to achieve its corporate goals. It involves the use of advertising, personal selling, sales promotion, and public relations to persuade customers to buy products or services. By creating a strong promotional campaign, a sales-oriented organization can increase brand awareness, generate leads, and ultimately drive sales. Price, product design, and place (distribution) are also important elements of the marketing mix, but they are not the primary tool used by a sales-oriented organization.

What Is the Primary Tool Used by a Sales-Oriented Organization