What is the effect of redefining the business mission of a mattress manufacturer as "a good night's sleep," rather than stating the mission as "the manufacture of high-quality mattresses"?
A) It stifles creativity in discovering opportunities to serve customers.
B) It is too broad a statement to be of any real use in serving customers.
C) It helps ensure that the firm retains its focus on consumers and does not become preoccupied with its products and internal needs.
D) It ensures that the core products will be retained.

Question

Quizplus · Accepted Answer

Redefining the mission as "a good night's sleep" focuses on the value that the customers receive from the mattresses rather than just the product itself. This helps the firm to stay focused on consumers and their needs rather than just their internal production. It also allows for more creativity in discovering new opportunities to serve customers.

What Is the Effect of Redefining the Business Mission of a Mattress