Jamie owns a small moving company in Winnipeg.She has decided to take a few night school business courses because her company is growing quickly and there are many things she does not understand.Should Jamie enroll in a marketing course?
A) No,because Jamie can hire an ad agency and will not need firsthand marketing knowledge.
B) Yes,because marketing is synonymous with selling,and Jamie will want to learn aggressive sales techniques to continue the growth of the company.
C) Yes,because marketing helps businesses sell products that people don't need.
D) Yes,because the concept of marketing will help Jamie to better satisfy her customers.

Question

Quizplus · Accepted Answer

Enrolling in a marketing course would help Jamie understand how to better satisfy her customers, which is crucial for the success and growth of her moving company. It's not just about aggressive sales techniques, but rather creating and maintaining relationships with customers through effective marketing strategies. Hiring an ad agency may be helpful, but Jamie should also have a fundamental understanding of marketing principles to evaluate the ad agency's effectiveness and make informed decisions. Option C is also incorrect as marketing is not solely about selling products that people don't need.

Jamie Owns a Small Moving Company in Winnipeg