One of the reasons given for the decline of the passenger rail industry in Canada is the fact the industry defined its mission as trains and not as transportation sources.What did the railroad industry fail to do?
A) empower the consumer
B) ignore the marketing concept of serving customer needs and wants
C) define its mission in terms of the benefits its customers seek
D) have a sales orientation

Question

Quizplus · Accepted Answer

The railroad industry failed to define its mission in terms of the benefits its customers seek. By defining their mission as simply trains instead of transportation sources, they ignored the idea of serving customer needs and wants, empowering the consumer, and having a sales orientation. It was this failure to focus on customer benefits that led to the decline of the industry.

One of the Reasons Given for the Decline of the Passenger