Wilson is an agriculture and dairy science major at a university.After graduation,he hopes to modernize and expand his family's dairy farm in a scientific and efficient manner.His adviser at school has suggested that he take a marketing course in the school of business as an elective.Wilson thinks this is an absurd idea.You are his friend and a marketing major.What do you advise?
A) Marketing knowledge will help Wilson to understand that he must satisfy wholesalers,retailers,and consumers.
B) More biology and agriculture classes will be most useful for Wilson.
C) The main reason to take marketing is to teach Wilson how to advertise milk.
D) Marketing is not relevant for a business such as a family dairy farm.

Question

Quizplus · Accepted Answer

Marketing knowledge can help Wilson understand the entire supply chain of his dairy farm, from wholesalers to retailers to consumers. It will also teach him how to differentiate his product and promote it to consumers. Therefore, taking a marketing course will be beneficial for Wilson's future dairy farm business.

Wilson Is an Agriculture and Dairy Science Major at a University.After