Why should firms answer the question,"What is our business?"
A) to maximize profits while keeping the employees happy
B) to ensure that the firm stays on track and focused on its highest quality goods and services offered to the marketplace
C) to ensure that the firm keeps focusing on its goods and services and on the organization's internal needs while avoiding becoming preoccupied with customers
D) to encourage innovation and creativity by reminding people that there are many ways to satisfy customer wants
Correct Answer:
Verified
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