According to the text,which of the following statements is true?
A) A market orientation for a business indicates that what it produces for that market is of primary importance to its long-run success.
B) A sales orientation is based on the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.
C) Market orientation refers to the fact that sales depend in large part on aggressive sales force efforts to capture large sectors of the market.
D) Societal marketing states that an organization exists only to preserve society's best interests in the long run.

Question

Quizplus · Accepted Answer

The text states that a sales orientation is based on the belief that aggressive sales techniques lead to higher sales and higher profits. The other options either incorrectly describe market orientation or describe a different concept altogether (societal marketing).

According to the Text,which of the Following Statements Is True