Jacques Torres Chocolate is a factory and retail store in St.Boniface.Its owner is willing to try to produce new products when his customers suggest them-such as chili pepper-laced chocolate candy.His only condition is that when he adds new products,his customers have the final say on whether the product is of any value.According to Torres,"If something doesn't move,that's the last time you see it."
-Refer to Jacques Torres Chocolate.By focusing on customers' wants,what type of orientation does the company show?
A) production
B) product
C) market
D) sales

Question

Quizplus · Accepted Answer

Jacques Torres Chocolate shows a market orientation by focusing on customers' wants and letting them have the final say on whether a new product is of any value. They are willing to produce new products based on customer suggestions and prioritize customer satisfaction over other factors such as production or sales.

Jacques Torres Chocolate Is a Factory and Retail Store in St.Boniface.Its