What does the marketing concept include?
A) focusing on competitors' offerings to the marketplace and developing items of equal quality but at a lower price for its customers
B) focusing on competitors' offerings to the marketplace and developing higher quality offerings for customers
C) achieving short-run profit goals for the organization in order to keep prices as low as possible for its customers
D) integrating all of the organization's activities,including production,to satisfy customer wants

Question

Quizplus · Accepted Answer

The marketing concept includes integrating all of the organization's activities, including production, to satisfy customer wants. It is a customer-focused approach that prioritizes meeting customer needs and wants, rather than focusing solely on short-run profit goals or competing solely on price or quality.

What Does the Marketing Concept Include