What does one-to-one marketing entail?
A) utilizing customer information to build long-term,personalized,and profitable relationships with customers
B) having the company spend vast sums of money to enable every customer to direct what kind of goods and services she would like the company to build for her
C) having the company hire a marketing consultant to perform one-to-one interviews with all of the company's customers in order to build high-quality products and services
D) utilizing company resources to ensure that each customer is put into direct contact with another company customer in order to build favourable word-of-mouth endorsements

Question

Quizplus · Accepted Answer

One-to-one marketing involves using customer information to create personalized and profitable relationships with each customer. This includes tailoring marketing messages, product offerings, and service experiences to each individual customer based on their unique needs and preferences. This approach helps build long-term customer loyalty and drives revenue growth.

What Does One-To-One Marketing Entail