Which of the following describes a market-oriented organization?
A) It recognizes the benefits inherent in listening to customer feedback and then carefully calculating the average customer need and building a good or service to satisfy that average need.
B) It always achieves profitability through sales volume of its goods and services sold in the market.
C) It recognizes that different customer groups want different features or benefits;therefore,it may be necessary to develop different goods,services,and promotional appeals.
D) It carefully analyzes the marketplace and divides it into groupings of people who buy the company's goods and services and groupings of people who do not buy the company's goods and services.

Question

Quizplus · Accepted Answer

A market-oriented organization recognizes the importance of meeting the needs and wants of its customers, which may differ among different customer groups. Therefore, it develops different goods, services, and promotional appeals to cater to their specific needs. option A describes a product-oriented approach, option B focuses only on profitability, and option D describes market segmentation, which is just one aspect of being market-oriented.

Which of the Following Describes a Market-Oriented Organization