A problem facing the timber industry is the absence of any effective way to prove that rain forest timber was legally logged from places like Indonesia,where as much as 80 percent is the product of illegal logging.Companies such as The Home Depot do not want to sell timber from illegally logged forests even though the demand is great for timber from rain forests.
-Refer to Timber Industry.To prove an interest in preserving rain forests,two Indonesian logging companies have developed a bar coding system,which proves the timber was legally acquired.This focus on customers' needs indicates what type of orientation?
A) supplier
B) sales
C) production
D) marketing

Question

Quizplus · Accepted Answer

The focus on customers' needs and developing a bar coding system to prove legal acquisition of timber demonstrates a marketing orientation, which prioritizes meeting customer needs and creating value for the customer.

A Problem Facing the Timber Industry Is the Absence of Any