When light bulbs were first introduced,manufacturers offered one size for all light fixtures.Today you can buy light bulbs in different shapes,different wattages,and different colours.They also differ as to how much electricity they use and their duration.Which of the following BEST describes light bulb manufacturers?
A) They are aiming at a goal of profit through maximum sales volume.
B) They are sales-oriented companies.
C) They miss sales by not concentrating on the average customer.
D) They recognize that different customer groups have different needs and wants.

Question

Quizplus · Accepted Answer

The fact that light bulb manufacturers offer a variety of shapes, wattages, colours, electricity usage, and duration suggests that they recognize that different customer groups have different needs and wants. They are catering to a diverse market by providing different options for consumers. This is not necessarily evidence that they are solely focused on profit or sales volume, nor does it suggest that they are missing sales by not targeting the average customer. Therefore, D is the best answer.

When Light Bulbs Were First Introduced,manufacturers Offered One Size for All