Many companies are jazzing up plant tours and making store visits more exciting to increase customer loyalty.For example,at the Crayola Factory,kids watch how crayons are made and then play with their favourite colours in a 20,000 square-foot discovery centre.Which of the following would be necessary for a visit to the Crayola Factory to increase customer loyalty?

Question

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Customer-oriented personnel would ensure that visitors have a positive experience at the Crayola Factory, which could lead to greater customer loyalty. They would be able to answer questions, provide guidance, and create a welcoming atmosphere, all contributing to customer satisfaction and repeat visits. While customer empowerment, reciprocal exchange, and a societal marketing orientation are important aspects of marketing, they do not specifically relate to the need for customer-oriented personnel in this context.

Many Companies Are Jazzing Up Plant Tours and Making Store