Multipoint competitive tactics often initially benefit customers at the expense of competitors until a new ________ is reached.

Question

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In a multipoint competition, companies often engage in tactics such as price wars or aggressive marketing that can benefit customers by providing lower prices or better services. However, this is usually unsustainable and ultimately leads to a new market equilibrium, in which each company finds their own niche and level of competitiveness. A non-compete agreement or truce would not apply to a competitive situation, and a paradigm shift refers to a fundamental change in the way things are done beyond just competition.

Multipoint Competitive Tactics Often Initially Benefit Customers at the Expense