The practice of mapping diversified businesses or products based on their relative strengths and market attractiveness is called ________.
A) strategic mapping
B) related diversification
C) portfolio planning
D) strategic planning

Question

Quizplus · Accepted Answer

The practice of mapping diversified businesses or products based on their relative strengths and market attractiveness is called portfolio planning. Strategic mapping is a broader term that encompasses portfolio planning and other strategic tools. Related diversification is a strategy that involves the expansion of a business into a new industry that is related to its existing business. Strategic planning is the process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy.

The Practice of Mapping Diversified Businesses or Products Based on Their