Toyota, a company pursuing an integrated approach, delivers more consumer value through the use of intangibles such as ________.
A) price
B) features
C) quality
D) product

Question

Quizplus · Accepted Answer

The question specifically asks for intangibles, which are things that cannot be physically touched or seen, such as quality. While price, features, and product are all important components of value, they are more tangible in nature. Toyota has built a reputation for delivering high-quality products and experiences, which contributes to their success in satisfying consumer needs and wants.

Toyota, a Company Pursuing an Integrated Approach, Delivers More Consumer