Generally, market segmentation is followed by market diversification strategy.
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Q7: It is okay for firms to create
Q11: Being long term in nature, strategy implementation
Q13: The marketing mix component factors are product,
Q17: Besides net profit from operations and the
Q26: A firm can usually serve two or
Q29: Segmentation often reveals that large, random fluctuations
Q32: The most common bases for segmenting markets
Q38: In general, the Internet makes market segmentation
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Q105: Market penetration can be defined as the
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