Which of these is not a correct step in product positioning?
A) Select key criteria that effectively differentiate products or services in the industry.
B) Look for a hole or vacant niche
C) Plot major competitors' products or services in the resultant matrix.
D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
E) Develop a marketing plan to position the company's products and services appropriately

Question

Quizplus · Accepted Answer

Looking for a hole or vacant niche is actually a correct step in product positioning, as it can help identify unmet needs in the market. Therefore, the incorrect step would be B.

Which of These Is Not a Correct Step in Product