Which of the following is are) true about two different market segments?
A) They can usually be served with the same marketing strategy.
B) They usually require different marketing strategies.
C) They are always in different geographic locations.
D) They are usually incompatible.
E) They are most effective when a firm squats between two segments

Question

Quizplus · Accepted Answer

Different market segments usually have different needs, preferences, and behavior patterns, which require different marketing strategies to effectively target and appeal to each segment. Therefore, B is the correct choice. A, C, D and E are incorrect because they are either too broad, too specific or irrelevant to the question.

Which of the Following Is Are) True About Two Different