Question 1

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

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Question 2

Identify and describe three approaches for determining a business' worth.

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Question 3

What are the marketing-mix component factors? Give some examples of each.

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Question 4

A good information system can allow a firm to
A) gain competitive advantage.
B) reduce costs.
C) increase productivity.
D) increase customers.
E) reduce turnover

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The answer of A good information system can allow a...

Question 5

The attitude of U.S. firms toward research and development is best described by which of the following?
A) The veil of secrecy is being lifted, resulting in more collaboration.
B) Firms are more cutthroat than ever and less cooperative with each other.
C) Firms are less interested in working with universities.
D) Firms are spending less in total research and development expenditures.
E) Firms are less involved with research consortia than ever

Accepted Answer

The question asks for the attitude of U.S. firms toward research and development, and option A suggests that there is now more collaboration due to the veil of secrecy being lifted. This indicates a positive attitude towards research and development and a willingness to work with others. The other options suggest a negative attitude towards research and development, such as cut-throat behavior, decreased interest in working with universities, spending less on research and development, and less involvement with research consortia.

Question 6

Name five examples of finance/accounting decisions that may require policies.

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Question 7

Which of the following is not a major approach to R&D?
A) To be a pioneer
B) To be an innovative imitator
C) To be a low-cost producer by mass-producing products similar to but less expensive than products recently introduced
D) To be a liquidator
E) All of the above are major approaches to R&D

Accepted Answer

Being a liquidator is not a major approach to R&D as it does not involve any research or development activities but rather focuses on the sale of assets or inventory to settle debts or liquidate the business.

Question 8

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

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Question 9

Name five examples of marketing decisions that may require policies.

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Question 10

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

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Question 11

What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.

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Question 12

List and describe the three major R&D approaches for implementing strategies.

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Question 13

Describe the considerations of EPS/EBIT analysis.

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Question 14

Explain how to perform a projected financial analysis.

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Quiz 8: Implementing Strategies: Marketing, Financeaccounting, RD, and Mis Issues