For what type of company is the BCG Matrix ideal for analyzing?
A) Companies with more than one division
B) All companies
C) Companies with annual sales greater than $1 million
D) Companies with annual sales of less than $1 million
E) Large companies

Question

Quizplus · Accepted Answer

The BCG Matrix is ideal for analyzing companies with more than one division, as it helps in categorizing each division based on its market growth rate and relative market share. It provides a framework for companies to allocate resources effectively and simplify their portfolio management decisions.

For What Type of Company Is the BCG Matrix Ideal