Which strategy would be most appropriate for a company classified as a Dog?
A) market penetration
B) market development
C) product development
D) retrenchment
E) forward integration

Question

Quizplus · Accepted Answer

A company classified as a Dog is operating in a market with low growth and has a low market share. In this scenario, the most appropriate strategy would be retrenchment, which involves a reduction in business operations to improve profitability. This could involve cutting costs, divesting non-core business units, or reducing the product range. This will help the company focus its resources on its core strengths and reduce its exposure to unprofitable business units. Therefore, retrenchment would be the best choice for a company classified as a Dog.

Which Strategy Would Be Most Appropriate for a Company Classified