When a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
A) star
B) cash cow
C) cat
D) question mark
E) dog

Question

Quizplus · Accepted Answer

A division with a high relative market share and in a fast-growing industry is considered a star. Stars are divisions that have a high market share in a high-growth industry and require significant investment to maintain their position.

When a Division of an Organization Has a High Relative