A division with a high relative market share position in a low-growth industry can be described as a
A) star
B) cash cow
C) question mark
D) dog
E) failure

Question

Quizplus · Accepted Answer

In a low-growth industry, there are limited opportunities for growth. A division with a high relative market share position means that it has a strong position in the market, which allows it to generate significant cash flow even in a slow-growing market. Therefore, it can be described as a "cash cow," which generates more cash than it needs to maintain its market position.

A Division with a High Relative Market Share Position in a Low-Growth