A company has developed a new mouthwash. The advertising department uses a commercial which features a man with severe bad breath keeping everyone at a ten-foot radius. The team has decided to use fear to __________ customers to try the new mouthwash.

Question

Quizplus · Accepted Answer

The best choice is "persuade" as fear is being used as a tactic to convince customers to try the new mouthwash. The commercial is highlighting the negative consequences of bad breath and implying that the product can solve that problem. Excluding, lowballing, and stereotyping do not accurately describe the intention or method used in the commercial.

A Company Has Developed a New Mouthwash