Question 1

Social media refers to content that is peer produced and shared online.

Accepted Answer

Social media involves individuals creating and sharing content online with their peers.

Question 2

Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Accepted Answer

False

Question 3

Marketers can leverage social media channels for:
A) competitive intelligence.
B) generating customer input.
C) disseminating information.
D) reinforcing a customer's relationship with the firm.
E) all of the above.

Accepted Answer

Social media channels can be effectively used by marketers for competitive intelligence, generating customer input, disseminating information, and reinforcing a customer's relationship with the firm. Thus, option E is the best choice as it includes all the given options.

Question 4

Peer production refers to:
A) the process of tracking and responding to online mentions of a product, organization, or individual.
B) graphical editing tools, such as those found in a wiki, page layout program, or other design tool.
C) programming hooks, or guidelines published by firms that tell other programs how to get a service to perform a task such as send or receive data.
D) content that is more complex than simple text or photos and includes animation, audio, and video.
E) users collaboratively working to create content, products, and services.

Accepted Answer

Peer production refers to users collaboratively working to create content, products, and services. The other choices refer to different concepts in technology such as social media monitoring (A), design tools (B), programming hooks (C), and multimedia content (D), which are not strictly related to peer production.

Question 5

Messaging and social apps make up the top 10 most popular smartphone apps.

Accepted Answer

According to recent statistics, messaging and social apps like WhatsApp, Facebook, and Instagram are among the top 10 most downloaded smartphone apps.

Question 6

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?
A) Tinder
B) Secret
C) Slack
D) WhatsApp
E) Pew

Accepted Answer

Slack has grown to become a leading workplace productivity tool, offering team communication, file sharing, and project management features. It has been widely adopted by businesses of all sizes to improve collaboration and streamline workflows.

Question 7

Which of the following statements holds true for electronic social networks?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is to share access to products and services as an alternative to ownership..
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Electronic social networks are primarily used for discovering and reinforcing affiliations, identifying experts, messaging individuals or groups, and virally sharing media. While some users may choose to use these networks anonymously, that is not the key use. Similarly, while sharing access to products and services may occur on social networks, that is not the primary purpose. Polling a diverse crowd and aggregating opinions is one possible use, but again, not the primary focus. Collaborating on common tasks or creating a common knowledge base may also occur, but that is not the key use.

Question 8

_____ refers to efforts that allow participants to share access to products and services rather than having ownership

Accepted Answer

The answer of _____ refers to efforts that allow participants...

Question 9

Which of the following statements holds true for Wikis?
A) Their key use is to anonymously share ideas in an unattributed manner.
B) Their key use is creating an effective form for online advertising, customer tracking, and service personalization.
C) Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Wikis are primarily used for collaboration and creating a common knowledge base among a group of people. They allow users to collectively create, edit, and revise content, whether it be for a project, encyclopedia, or other shared resource. A) is incorrect because wikis generally require attribution for edits, and anonymity is not their primary purpose. B) is incorrect because wikis are not typically used for online advertising or customer tracking. C) is incorrect because while wikis may allow for messaging and media sharing, this is not their primary purpose. D) is incorrect because while wikis may allow for polling, this is not their primary purpose.

Question 10

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Accepted Answer

This statement is incorrect, as many corporations have found ways to leverage messaging apps and social media in an organizational setting, such as using them for customer support, internal communication, and marketing.

Question 11

_____ refers to content that is created, shared, and commented on by a broader community of users.

Accepted Answer

The answer of _____ refers to content that is created,...

Question 12

Which of the following statements is true about microblogging?
A) Their key use is to share ideas, obtain feedback, and mobilize a community.
B) Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.
C) Their key use is as a tool for the creation and maintenance of open source and other software products.
D) Their key use is to poll a diverse crowd and aggregate opinions to form a forecast of an eventual outcome.
E) Their key use is to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Microblogging platforms such as Twitter are primarily used for distributing time-sensitive information, sharing opinions, spreading ideas, soliciting feedback, providing customer support, tracking commentary on firms/products/issues, and organizing protests. While microblogging may also be used for other purposes, such as collaboration or creating open-source software, these are not its key uses.

Question 13

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

Accepted Answer

Web 2.0 services are focused on user-generated content and social interactions, rather than transaction-focused storefront models.

Question 14

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?
A) Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services.
B) Web 1.0 services include a wide array of social networks, blogs, and instant messaging services.
C) Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web.
D) Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts.
E) Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

Accepted Answer

Web 2.0 services (social media and peer-production efforts) are focused on collaboration and information sharing, while Web 1.0 services are generally static and transaction-oriented. Web 1.0 services include syndication and search engine optimization features, but these are not as efficient as those in Web 2.0. Additionally, Web 1.0 services typically do not involve social networks, blogs, and instant messaging, which are common in Web 2.0. Finally, while Web 1.0 services can include multimedia content, they are not generally as varied as the content in Web 2.0 services.

Question 15

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Accepted Answer

Blogs are primarily used for individual or group expression, sharing insights, experiences, and information on various topics, rather than for direct collaboration on tasks or creating a common knowledge base.

Question 16

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

Accepted Answer

This statement is true. Many social media websites have indeed emerged as popular destinations on the Internet, but the category has remained volatile with sites losing popularity over time. For example, sites like MySpace and Friendster were once leaders in the social media space but are no longer popular.

Question 17

Which of the following statements about Web 2.0 is true?
A) It is important to joust over the precise definition of Web 2.0.
B) Social media turned Wikipedia into one of the most profitable sites on the Internet.
C) It is significant how quickly the Web 2.0 revolution started and failed in a short span of time.
D) It refers to the static Web sites and transaction-focused storefronts.
E) Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

Accepted Answer

The statement that is true about Web 2.0 is that peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts. Choice A is false because there is no precise definition of Web 2.0 that everyone agrees on. Choice B is incorrect because while Wikipedia is a popular and valuable site, it is a non-profit organization. Choice C is incorrect because the Web 2.0 revolution did not fail but rather transformed the way people use the internet. Choice D is also false because it refers to the characteristics of Web 1.0 rather than Web 2.0.

Question 18

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:
A) SnapChat.
B) WhatsApp.
C) StackOverflow.
D) Twitter.
E) Orkut.

Accepted Answer

StackOverflow is a popular online forum where programmers can post questions and get answers from other developers around the world. It has a large and active community of users who are willing to help others with their programming problems. Posting questions here is likely to result in a quick and helpful response. The other options listed are not specifically designed for programming questions and may not be as helpful.

Question 19

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Accepted Answer

Peer-produced services like Skype and BitTorrent primarily use the computers of their users (peers) to forward data, rather than relying on a central IT resource. This decentralized approach is fundamental to their operation.

Question 20

Crowdsourcing can be considered a type of peer-production.

Accepted Answer

Crowdsourcing involves harnessing the collective intelligence and effort of a large group of people to complete a task or solve a problem, which is a form of peer-production.

Quiz 9: Social Media, Peer Production, and Web 2.0

Social media refers to content that is peer produced and shared online.

Building brands on line can be expensive. This has proven especially true for successful social media sites, which have built brand awareness through expensive advertising campaigns.

Marketers can leverage social media channels for:

Peer production refers to:

Messaging and social apps make up the top 10 most popular smartphone apps.

Social media apps are taking the workplace by storm and creating billion dollar firms. Which of the following tools has grown and is primarily known as a leading workplace productivity tool?

Which of the following statements holds true for electronic social networks?

_____ refers to efforts that allow participants to share access to products and services rather than having ownership

Which of the following statements holds true for Wikis?

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

_____ refers to content that is created, shared, and commented on by a broader community of users.

Which of the following statements is true about microblogging?

Web 2.0 services are targeted at creating resources and sharing information based on transaction-focused storefront models.

How are sites and services from the Internet's first phase (Web 1.0) different from those that are classified as social media or peer-production efforts?

Blogs are used to collaborate on common tasks or to create a common knowledge base.

Many social media websites have emerged as top destinations on the Internet, however the category has remained volatile, with many one-time leaders losing popularity over time.

Which of the following statements about Web 2.0 is true?

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

Crowdsourcing can be considered a type of peer-production.