A firm following a(n) _____ strategy offers products or services with acceptable quality and features to a broad set of customers at a low price.
A) pull
B) cost leadership
C) focused differentiation
D) adaptive
E) differentiation

Question

Quizplus · Accepted Answer

A cost leadership strategy involves offering products or services with acceptable quality and features to a broad set of customers at a low price.

A Firm Following A(n) _____ Strategy Offers Products or Services