A software company attempting to attract young,creative programmers advertised itself as a "fun place to work." This is an example of image advertising.

Question

Quizplus · Accepted Answer

Image advertising aims to create a certain image or perception of a brand, product, or company in the minds of the consumers rather than promoting specific features or benefits. In this case, the software company is promoting itself as a fun and attractive workplace for young, creative programmers.

A Software Company Attempting to Attract Young,creative Programmers Advertised Itself