__________ is the curse of mature markets whereby products lack any real means of differentiation and customers see competing products as offering roughly the same benefits.

Question

Quizplus · Accepted Answer

Commoditization occurs when products become indistinguishable from each other in the eyes of the consumer, leading to competition primarily on price rather than features or benefits. This is common in mature markets where innovation has plateaued, and products offer similar benefits.

__________ Is the Curse of Mature Markets Whereby Products Lack