A customer's decision to purchase one product or group of products over another is primarily a function of:

Question

Quizplus · Accepted Answer

The primary factor influencing a customer's decision to purchase one product over another is how well that choice fulfills their needs and satisfies their wants. This encompasses the overall value the product provides to the customer, including its features, price, convenience, and availability, but the core decision revolves around need and want satisfaction.

A Customer's Decision to Purchase One Product or Group of Products