Sears at one time lost sight of its mission and jumped into markets such as real estate and financial services that did not fit its strengths or core operations. This most likely occurred because Sears lacked a mission statement with the appropriate:
A) focus.
B) strategic fit.
C) stability.
D) profitability.
E) width.
Correct Answer:
Verified
Q1: Goals are more specific than objectives.
Q2: In developing a marketing plan, the section
Q3: In the marketing strategy section of the
Q4: In a truly market-oriented organization, what is
Q6: When approving the marketing plan, which of
Q7: Marketing goals should be specific statements stated
Q8: The executive summary is the first part
Q9: Situation analysis summarizes pertinent information about the
Q10: _ firms are those that successfully generate,
Q11: All organizations need a _, the central
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents