With Respect to Developing a Marketing Plan, What Does It

With respect to developing a marketing plan, what does it mean for a marketing plan outline to be consistent?

A) The outline should be sufficient to ensure that information is not omitted.
B) The outline should have the ability to be modified to fit the situation.
C) The outline should flow in a logical manner.
D) The outline should have some connection to other functional area plans.
E) The outline should be consistent across firms in the same industry.