Motorola continuously establishes performance standards and assesses actual performance by comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the __________ section of Motorola's marketing plan.

Question

Quizplus · Accepted Answer

The process described involves evaluating performance against standards and taking corrective action, which is characteristic of the "evaluation and control" section of a marketing plan. This section is designed to monitor performance and ensure that the company's marketing strategies are effectively achieving their intended goals.

Motorola Continuously Establishes Performance Standards and Assesses Actual Performance by Comparing