Walmart spending large amounts of money on advertising and lowering prices would indicate that this discount retailer is in the ____________ stage of the industry lifecycle model.
A)introduction
B)growth
C)maturity
D)decline

Question

Quizplus · Accepted Answer

Walmart's strategy of spending large amounts on advertising and lowering prices is indicative of the maturity stage of the industry lifecycle model. In this stage, companies face intense competition and market saturation, leading them to focus on differentiating their products and services and maintaining market share through strategies like price reductions and increased promotional activities.

Walmart Spending Large Amounts of Money on Advertising and Lowering