To deal with declining sales in the tobacco industry, tobacco companies have tried to pursue customers who favour cigars. This is typically referred to as a:
A)leadership stance
B)niche strategy
C)harvesting profits
D)customer leadership techniques

Question

Quizplus · Accepted Answer

Pursuing customers who favour a specific type of tobacco product (cigars) is a niche strategy. This allows the companies to focus their marketing and resources on a specific segment of the market, rather than trying to compete with declining sales across the entire industry. The other options are not appropriate for this situation.

To Deal with Declining Sales in the Tobacco Industry, Tobacco