Discuss the three rules of Malcolm Gladwell's Tipping Point.

Question

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The Answer is Gladwell has developed three rules of epidemics: (1) the law of the few-that is, there are exceptional people who possess social connections, personality, energy, and enthusiasm to be able to spread "the word" (idea or product) in epidemic proportions; (2) the stickiness factor-that is, there are specific ways to make a message memorable in terms of presenting and structuring information to influence the impact it will make; and (3) the power of context-discussed in two parts, essentially that "human beings are a lot more sensitive to their environment than they may think."

Discuss the Three Rules of Malcolm Gladwell's Tipping Point