In considering the decision to customize or standardize its products the global marketing firm must consider the nature of the product. Some products such as steel, fertilizer and agricultural equipment tend to be less _________________ than products such as food.
A) Globalized
B) Culturally grounded
C) Price sensitive
D) Fully adapted

Question

Quizplus · Accepted Answer

Products like steel, fertilizer, and agricultural equipment are less culturally grounded because their use and functionality do not significantly vary across different cultures, unlike food products which often need to be adapted to meet local tastes and cultural preferences.

In Considering the Decision to Customize or Standardize Its Products