Identify two strategies open to the firm (i.e. the owner of the intellectual property) to combat the negative impact of counterfeit production.
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Q4: _, the use of brand names which
Q5: _ is a brand changeover strategy that
Q6: In considering the decision to customize or
Q7: Which of the following (if any) is
Q8: Unlike multi-domestic and mass customization product strategies
Q10: The product modifications firms utilize when entering
Q11: A number of criteria are used by
Q12: When a firm develops a drastically simplified
Q13: What is the first step in the
Q14: The factors that drive the need for
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